Communication measures around the fair

To make the fair a success for a company, previously, during and after the fair, the suitable communication measures must be put in action. Setting up a stand, placing products and stuff and waiting for customers is not sufficient. The choice of the communication activities depends on the goals the company wants to achieve with the fair. If an exhibitor wants to consolidate the customer loyalty, entry vouchers can be forwarded. If customer acquisition with new products is important, advertisements in the media are more