Your perfect trade fair stand concept
The basis for the conception of a trade fair stand is formed by the respective objectives that a company wants to achieve by participating in a trade fair. In the run-up to the trade fair, you should carefully consider whether the booth should focus on a product, special services or competencies, whether it should rather represent the company in general and if it is primarily about customer loyalty or the acquisition of new customers. According to the defined goals and taking into account the structural conditions and technical guidelines of the organizers, the conception of an individually tailored exhibition stand is then carried out step by step. For talking to customers and maintaining contacts, enough space should be planned.